What if going green was going competitve

OK, so finished our Earth issue, and before you know it we have the primaries taking up all my time...get the feeling that the real benefit of the always on world is that you find ways to take up every iota of your waking day?

Not really the point, mind you, but what I am wandering aimlessly towards is this: Wouldn't it be great if the Earth WAS the issue for the presidential campaign? And not just to be green, but for so many reasons:

- less need for foreign oil
- an economy that is more efficient
- a healthier electorate (hey, more people to vote for me next time!)

But the one I really like is this. What is the green revolution is really the next industrial revolution? Right, so stop laughing long enough to ponder this. Exxon generated revenue of over $400 billion dollars last year. That number alone is an INDUSTRY that most venture capitalists would drool over. If you could create a new market that could slide just 1% of that over to new companies and new technologies, it is a 4 BILLION dollar opportunity.

America was an industrial nation...until that went offshore. Then we were a technology nation...until that went offshore. Then we started circling around services until that bounced off over the horizon also. But I would posit that we are the IDEAL country to lead the next great industrial revolution...the green revolution. New industries, jobs, competitive advantages and an industry that helps corporate America AND the population at large.

Now that is a platform we could all get on for November...if only...if only...

 

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